Blog
Magdalena Okrzeja

Latest blog posts by Magdalena Okrzeja

Latest blog posts

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AI Sales
7
min read

AI Voice Agents: Transforming Customer Experience When Done Right

AI voice agents can replace rigid IVR menus with faster, more helpful service when built with human handoff, call telemetry and an omnichannel journey.
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AI Sales
9
min read

From Excel to Embedded AI: Modernizing Field Sales Analytics Step by Step

A step-by-step roadmap for CPG field sales analytics: move from manual Excel reports to standardized metrics and assistive AI inside the tools reps use.
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AI Sales
8
min read

Collaborating with AI Vendors: How to Build a TruePartnership, Not a One‑Time Project

Retailers and CPGs get ROI from AI when vendors act as partners: joint ownership, a product mindset and design for messy real-world operations.
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AI Sales
9
min read

AI-Powered Field Sales: Transforming the Future of Distribution

How AI agents support field sales teams in distribution with route optimization, inventory management, real-time coaching and performance insights.
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AI Sales
8
min read

Why Sales Is at the Frontier of AI Adoption

Sales is often the first function to experiment with AI. Why sales teams move first and which AI use cases, from account research to emails, pay off first.
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AI Sales
7
min read

Custom AI vs Off the Shelf SaaS in Retail: How to Choose What Actually Fits Your Business

Off-the-shelf SaaS or custom AI for retail? How to decide based on data readiness, process complexity and business scale, and avoid tool sprawl.
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AI Sales
7
min read

Why 95% of AI Projects Fail in Retail – and How to Be in the Successful 5%

Learn how to join the successful 5% of retailers by prioritizing clear business outcomes and practical execution over flashy technology experiments.
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Generative AI
4
min read

Customizing AI Agents for CPG Field Sales Success

How customized AI agents support CPG field sales by turning sales data into guidance on visit planning, routes, inventory and promotions for field reps.
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