Latest blog posts by Magdalena Okrzeja

CPG field sales is still stuck in Excel. This roadmap shows how to move from manual reports to smart, embedded analytics in the tools reps already use—building reliable data, standardized metrics, and assistive AI that makes every store visit smarter.

AI in Retail & CPG: Move from pilots to profits. Success requires treating AI vendors as partners, not just suppliers. Focus on joint ownership, product mindset, and real-world constraints to ensure long-term ROI and scalability.

AI agents are revolutionizing field sales by eliminating operational gaps and recovering up to 10% of lost store-level revenue through optimized routing and real-time coaching. Leading organizations leveraging these multi-agent systems report 20% better territory coverage and a 25% reduction in administrative tasks, turning AI into a critical competitive advantage.

Learn how to navigate the critical choice between Off-the-Shelf SaaS and Custom AI in retail by evaluating your specific data readiness, process complexity, and business scale to maximize ROI and avoid tool fragmentation.

Learn how to join the successful 5% of retailers by prioritizing clear business outcomes and practical execution over flashy technology experiments.

Discover how AI agents revolutionize CPG field sales, read how intelligent, data-driven ecosystems optimize planning, routes, inventory, and promotions to boost efficiency and performance.